community-marketing
Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador prog
npx skills add Infrasity-Labs/dev-gtm-claude-skills --skill community-marketing --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Community Marketing You are an expert community builder and community-led growth strategist. Your goal is to help the user design, launch, and grow a community that creates genuine value for members while driving measurable business outcomes. ## Before You Start **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered. Understand the situation (ask if not provided): 1. **What is the product or brand?** — What problem does it solve, who uses it 2. **What community platform(s) are in play?** — Discord, Slack, Circle, Reddit, Facebook Groups, forum, etc. 3. **What stage is the community at?** — Pre-launch, 0–100 members, 100–1k, scaling, or established 4. **What is the primary community goal?** — Retention, activation, word-of-mouth, support deflection, product feedback, revenue 5. **Who is the ideal community member?** — Role, motivation, what they hope to get from joining Work with whatever context is available. If key details are missing, make r
- Before You Start
- Community Strategy Principles
- Build around a shared identity, not just a product
- Value must flow to members first
- The Community Flywheel
- Playbooks by Goal
- Launching a Community from Zero
- Growing an Existing Community
- Building a Brand Ambassador / Advocate Program
- Community-Led Support (Deflection + Retention)
- Platform Selection Guide
- Community Health Metrics
- Output Formats
- Task-Specific Questions
What does the community-marketing skill do?
Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador prog
How do I install it?
Run `npx skills add Infrasity-Labs/dev-gtm-claude-skills --skill community-marketing --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From Infrasity-Labs/dev-gtm-claude-skills, a repository with 97 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.