cold-start-strategy
When the user wants to plan cold start, get first users, or launch a new product with zero traction. Also use when the user mentions "cold start," "cold start problem," "first users," "seed users," "finding users," "finding early users," "Fiverr Upwork," "comment outreach," "Twitter search users," "product launch strategy," "0 to 1 growth," "early-stage acquisition," "launch channels," "get first customers," "Product Hunt launch," "AppSumo," "LTD," "indie hacker," "bootstrapping," or "solo founder." For directory listing copy and submissions, use directory-submission. For Product Hunt day-of e
npx skills add kostja94/marketing-skills --skill cold-start --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Strategies: Cold Start Guides cold start strategy for AI/SaaS products: getting first users and traction when you have zero. The cold start problem is overcoming the chicken-and-egg barrier; most startups fail due to poor distribution, not product quality. For **indie hacker** context (first 100 users, Build in Public, Pieter Levels tactics), see **indie-hacker-strategy**. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and positioning. Identify: 1. **Product type**: AI tool, SaaS, app, B2B, B2C 2. **Target audience**: Where they spend time 3. **Budget**: Zero, minimal ($500–1K), or moderate 4. **Timeline**: Pre-launch, launch week, post-launch ## Cold Start Channels | Channel | Audience | Use | Notes | |---------|----------|-----|-------| | **Product Hunt** | Indie makers, early adopters | Launch-day buzz; community upvotes | ~3% convers
- Initial Assessment
- Cold Start Channels
- Finding Users: Demand-Signal Outreach
- Social Platform Search
- Freelance Platforms (Fiverr, Upwork)
- Comment Outreach (Twitter/X, etc.)
- Multi-Channel Launch (6–7 Week)
- Pre-Launch
- What Doesn't Work Early
- Output Format
- Related Skills
What does the cold-start-strategy skill do?
When the user wants to plan cold start, get first users, or launch a new product with zero traction. Also use when the user mentions "cold start," "cold start problem," "first users," "seed users," "finding users," "finding early users," "Fiverr Upwork," "comment outreach," "Twitter search users," "product launch strategy," "0 to 1 growth," "early-stage acquisition," "launch channels," "get first customers," "Product Hunt launch," "AppSumo," "LTD," "indie hacker," "bootstrapping," or "solo founder." For directory listing copy and submissions, use directory-submission. For Product Hunt day-of e
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill cold-start --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.