Agent skill · Content & Marketing

cold-email

Write a cold sales/B2B outreach email that earns a reply. Use when asked to write a cold email, a sales outreach email, a prospecting email, or a cold email sequence to a business prospect. Produces a short, personalised email — subject, a relevant opener, one clear value-led ask, and a low-friction CTA — plus 2 follow-ups, written to be replied to, not deleted.

mohitagw15856github.com/mohitagw15856GitHub ↗
claude-codecursorMIT
Install
npx skills add mohitagw15856/pm-claude-skills --skill cold-email --agent claude-code

Same command for any agent — swap --agent for codex, cursor, copilot.

Facts
Files in the skill folder: 2
SKILL.md size: 3 KB
Bundled scripts: none
Path: skills/cold-email/SKILL.md
Open the folder on GitHub →
Where it comes from
Stars: 1,255
Language: HTML

Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.

From the SKILL.md

# Cold Email Skill Cold email works when it's short, clearly about *them*, and asks for one small thing. Most cold email fails because it's a feature dump that's all about the sender. This skill writes a tight, personalised email built on a real trigger or relevance hook, with a single low-friction ask — plus the follow-ups that actually drive most replies. (For job-search / networking outreach, use [`outreach-message`](../outreach-message/SKILL.md); this is B2B sales prospecting.) ## Required Inputs Ask for these only if they aren't already provided: - **Who you're emailing** — role, company, and the segment/ICP. - **The relevance hook** — a real reason to contact *them now* (a trigger event, a specific pain in their role/industry, a mutual connection). - **What you offer** — the outcome you drive for people like them (not your feature list). - **Proof** — a comparable customer, a result, a number. - **The ask** — ideally low-friction (a 15-min call, a relevant resource, an "open to it?" reply). ## Output Format ### Cold Email: [offer] → [persona] **Subject lines** — 3 options, short (≤6 words), specific, no clickbait or "Quick question." **The email** (≤120 words): - **Opener** —

What's inside
Steps it walks through
  1. Required Inputs
  2. Output Format
  3. Cold Email: [offer] → [persona]
  4. Deeper Materials
  5. Quality Checks
  6. Anti-Patterns
  7. Based On
Ships with 1 file
  • references/reply-rate-calibration.md
More from pm-claude-skills
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About this skill
What does the cold-email skill do?

Write a cold sales/B2B outreach email that earns a reply. Use when asked to write a cold email, a sales outreach email, a prospecting email, or a cold email sequence to a business prospect. Produces a short, personalised email — subject, a relevant opener, one clear value-led ask, and a low-friction CTA — plus 2 follow-ups, written to be replied to, not deleted.

How do I install it?

Run `npx skills add mohitagw15856/pm-claude-skills --skill cold-email --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.

Where does this skill come from?

From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.

Is a popular skill a good skill?

Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.

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