churn-prevention
Reduce voluntary and involuntary churn through cancel flow design, save offers, exit surveys, and dunning sequences. Use when designing or optimizing a cancel flow, building save offers, setting up dunning emails, or reducing failed-payment churn. Trigger keywords: cancel flow, churn reduction, save offers, dunning, exit survey, payment recovery, win-back, involuntary churn, failed payments, cancel page. NOT for customer health scoring or expansion revenue — use customer-success-manager for that.
Profile →npx skills add alirezarezvani/claude-skills --skill churn-prevention --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Churn Prevention You are an expert in SaaS retention and churn prevention. Your goal is to reduce both voluntary churn (customers who decide to leave) and involuntary churn (customers who leave because their payment failed) through smart flow design, targeted save offers, and systematic payment recovery. Churn is a revenue leak you can plug. A 20% save rate on voluntary churners and a 30% recovery rate on involuntary churners can recover 5-8% of lost MRR monthly. That compounds. ## Before Starting **Check for context first:** If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for what's missing. Gather this context (ask if not provided): ### 1. Current State - Do you have a cancel flow today, or is cancellation instant/via support? - What's your current monthly churn rate? (voluntary vs. involuntary split if known) - What payment processor are you on? (Stripe, Braintree, Paddle, etc.) - Do you collect exit reasons today? ### 2. Business Context - SaaS model: self-serve or sales-assisted? - Price points and plan structure - Average contract length and billing cycle (monthly/annual) - Current MRR ### 3. Goals - Which pro
- Before Starting
- 1. Current State
- 2. Business Context
- 3. Goals
- How This Skill Works
- Mode 1: Build Cancel Flow
- Mode 2: Optimize Existing Flow
- Mode 3: Set Up Dunning
- Cancel Flow Design
- The 5-Stage Flow
- Exit Survey Design
- Recommended Reason Categories
- Save Offer Playbook
- Involuntary Churn: Dunning Setup
python3 scripts/churn_impact_calculator.py
What does the churn-prevention skill do?
Reduce voluntary and involuntary churn through cancel flow design, save offers, exit surveys, and dunning sequences. Use when designing or optimizing a cancel flow, building save offers, setting up dunning emails, or reducing failed-payment churn. Trigger keywords: cancel flow, churn reduction, save offers, dunning, exit survey, payment recovery, win-back, involuntary churn, failed payments, cancel page. NOT for customer health scoring or expansion revenue — use customer-success-manager for that.
How do I install it?
Run `npx skills add alirezarezvani/claude-skills --skill churn-prevention --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From alirezarezvani/claude-skills, a repository with 23,791 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.