campaign-brief-generator
Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and small GTM teams who aren't professional marketers but need to run focused campaigns. No scripts — pure reasoning.
npx skills add gooseworks-ai/goose-skills --skill campaign-brief-generator --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Campaign Brief Generator Pure reasoning skill. Takes a campaign goal, ICP, and product context — and produces a complete, actionable campaign brief a small team can actually execute. **Built for:** Founders doing their own marketing. First marketing hires. GTM teams without a dedicated strategist. The output should be opinionated and specific, not a generic template. ## When to Use - "Help me plan a campaign for [launch / feature / segment]" - "We're targeting [ICP], what channels and content should we run?" - "I need a 30-day campaign plan" - "We're launching [product/feature] — help me plan the GTM" - "Write me a campaign brief for [goal]" ## Phase 0: Intake Ask all questions in one go, grouped cleanly. This is a fast skill — don't make it feel like a form. ### Campaign Context 1. **Goal** — What does success look like in 30/60/90 days? (e.g., "50 signups from developer audience", "10 demos booked with Series B startups", "3 media mentions") 2. **Trigger** — What's prompting this campaign? (product launch, new feature, new segment, funding, competitive threat, slow quarter) 3. **Timeline** — How long should the campaign run? When should it start? ### Audience 4. **ICP** — Who e
- When to Use
- Phase 0: Intake
- Campaign Context
- Audience
- Product & Positioning
- Constraints
- Phase 1: Channel Strategy
- Channel Selection Criteria
- Phase 2: Messaging Architecture
- Message Structure
- Messaging Hierarchy
- Phase 3: Content Plan
- Content Calendar Format
- Phase 4: Success Metrics
What does the campaign-brief-generator skill do?
Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and small GTM teams who aren't professional marketers but need to run focused campaigns. No scripts — pure reasoning.
How do I install it?
Run `npx skills add gooseworks-ai/goose-skills --skill campaign-brief-generator --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From gooseworks-ai/goose-skills, a repository with 1,091 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.