buyer-persona-generator
Research a company's ideal customer profiles and build detailed synthetic buyer personas. Identifies 4-6 distinct buyer segments through web research, then creates rich, realistic personas with demographics, motivations, skepticism profiles, decision criteria, and language patterns. Use when you need to understand who your buyers are at a deep level — their motivations, objections, and how they evaluate solutions.
npx skills add gooseworks-ai/goose-skills --skill buyer-persona-generator --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# ICP Persona Builder Research a company's buyer segments and build detailed synthetic personas that model their ideal customers. These personas become a reusable client asset — once built, any skill can load them to evaluate content, messaging, websites, or campaigns through buyer eyes. ## Quick Start ``` Build ICP personas for [company]. Their site is [url]. ``` With known ICPs: ``` Build personas for [company]. Their ICPs are: [ICP 1], [ICP 2], [ICP 3]. ``` ## Inputs | Input | Required | Source | |-------|----------|--------| | **Company name** | Yes | User provides | | **Company URL** | Recommended | Helps with research | | **Known ICPs** | No | User provides, or discovered via research | | **Client context file** | No | Any existing company context file, if available | ## Process ### Phase 1: Company Research Understand what the company does and who they serve: 1. **WebFetch their website** — homepage, product/solutions pages, pricing, "who it's for" pages 2. **WebSearch** for: - "[company] customers" / "[company] case studies" - "[company] reviews" (G2, Capterra, TrustRadius) - "[company] vs" (comparison searches reveal buyer segments) - "[company] jobs" (who they're hiring t
- Quick Start
- Inputs
- Process
- Phase 1: Company Research
- Phase 2: Identify ICP Segments
- Phase 3: Build Synthetic Personas
- Phase 4: Save Persona Assets
- Output Summary
- Tips
- Dependencies
What does the buyer-persona-generator skill do?
Research a company's ideal customer profiles and build detailed synthetic buyer personas. Identifies 4-6 distinct buyer segments through web research, then creates rich, realistic personas with demographics, motivations, skepticism profiles, decision criteria, and language patterns. Use when you need to understand who your buyers are at a deep level — their motivations, objections, and how they evaluate solutions.
How do I install it?
Run `npx skills add gooseworks-ai/goose-skills --skill buyer-persona-generator --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From gooseworks-ai/goose-skills, a repository with 1,091 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.