brand-protection
When the user faces brand impersonation, fake websites, phishing sites, or trademark infringement. Also use when the user mentions "fake site," "impersonation," "phishing site," "trademark infringement," "domain squatting," or "brand abuse." For monitoring, use brand-monitoring.
npx skills add kostja94/marketing-skills --skill brand-protection --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Strategy: Brand Protection Guides discovery, reporting, and prevention of brand impersonation—fake websites, phishing sites, trademark infringement, and domain squatting. See **domain-selection** for defensive domain registration; **trust-badges** for official site verification signals; **about-page** for identity declaration. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for brand name, official domain, and key assets. Identify: 1. **Impersonation type**: Fake website, phishing, trademark misuse, domain squatting 2. **Evidence available**: Screenshots, URLs, WHOIS, hosting info 3. **Legal assets**: Registered trademark, copyright ownership 4. **Impact**: Traffic interception (fake site ranks for brand queries)? Payment fraud (users pay on fake site, then contact official support)? ## Evidence Collection Checklist | Item | Action | |------|--------| | **Full
- Initial Assessment
- Evidence Collection Checklist
- Reporting Channels (Priority Order)
- Reporting Best Practices
- Legal Options
- Prevention Measures
- Defensive Registration
- Official Site Verification
- Customer Support (Payment Fraud)
- User Education
- Traffic Recovery (When Impersonation Intercepts Search)
- Monitoring (Ongoing)
- Timeline (Typical)
- Implementation Checklist
What does the brand-protection skill do?
When the user faces brand impersonation, fake websites, phishing sites, or trademark infringement. Also use when the user mentions "fake site," "impersonation," "phishing site," "trademark infringement," "domain squatting," or "brand abuse." For monitoring, use brand-monitoring.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill brand-protection --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.