brand-monitoring
When the user wants to monitor brand mentions, detect trademark infringement, or set up brand monitoring. Also use when the user mentions "brand monitoring," "brand watch," "trademark watch," "brand mentions," "impersonation detection," "counterfeit detection," or "brand abuse monitoring." For enforcement, use brand-protection.
npx skills add kostja94/marketing-skills --skill brand-monitoring --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Strategies: Brand Monitoring Guides ongoing brand monitoring—detecting impersonation, trademark infringement, counterfeit products, and brand abuse before they cause harm. Complements **brand-protection** (reactive: report, takedown); this skill covers proactive monitoring setup and tool selection. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read for brand name, official domain, and key assets. Identify: 1. **Scope**: Domain, social, marketplaces, paid search, dark web 2. **Budget**: Manual vs automated; DIY vs vendor 3. **Risk level**: High-value brand, prior incidents, or preventive ## What to Monitor | Channel | Threats | |---------|---------| | **Domains** | Typosquatting, brand+ai, brand+app, impersonation sites | | **Social media** | Fake accounts, impersonation, unauthorized use | | **Marketplaces** | Counterfeit products, unauthorized sellers (Amazon, eBay,
- Initial Assessment
- What to Monitor
- Manual Monitoring (Low Cost)
- Automated Tools (Scale)
- Monitoring Cadence
- Output Format
- Related Skills
What does the brand-monitoring skill do?
When the user wants to monitor brand mentions, detect trademark infringement, or set up brand monitoring. Also use when the user mentions "brand monitoring," "brand watch," "trademark watch," "brand mentions," "impersonation detection," "counterfeit detection," or "brand abuse monitoring." For enforcement, use brand-protection.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill brand-monitoring --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.