brand-launch-film-production

What it does

The skill guides an AI agent to treat a launch film as a mission-critical asset by forcing strategic grounding, clear proof, and governance. It requires answering a structured set of questions about the launch brief and approvals before production, and it categorizes information into documented facts, approved claims, and production heuristics to prevent unsupported claims.

How it works

• Intake and strategy: It instructs to collect a launch brief with minimum inputs (product, launch type, target audience, desired action, positioning, messaging hierarchy, proof inventory, brand system, deliverables, and constraints). If information is missing, the agent should request only what blocks a safe first pass.
• Strategy spine: It requires writing a strategy spine containing audience, belief, single launch promise, proof ladder, desired feeling, CTA, and things to avoid.
• Concept routing: It asks to present 2-4 concept routes with names, premises, audience fit, required proof, and risks.
• Script discipline: It enforces a hierarchical script structure (Hook, Promise, Proof, Meaning, CTA) and prescribes voiceover and title card considerations for silent autoplay contexts.
• Claims and compliance: It mandates documenting claims with substantiation, and cautions against fake data, emphatic superlatives, or unsupported outcomes; it includes a compliance discipline with specific regulatory references and guidelines.
• Brand and visuals: It provides directions for translating strategy into brand voice, visual system, and sonic system, plus guidance on visual system choices (real footage vs. animation) and how to structure product demonstrations and generated media prompts.
• Production planning: It prescribes a shot list and asset plan template, including beat-by-beat mapping and an asset checklist covering brand assets, product assets, people/assets, customer assets, music/SFX/VO, and provenance notes.
• Accessibility: It specifies captions/subtitles for all spoken content and outlines accessibility considerations with citations to WCAG/FCC guidance.

When to use it

Use when planning, scripting, generating, editing, reviewing, or delivering launch films that must align strategy, claims, brand voice, visual direction, product proof, accessibility, compliance, and multi-platform delivery. It is intended for launch films that are treated as business-critical assets and require formal approval gates across strategy, claims, and final delivery.

What it can touch

• Tools declared: claude-code, codex, copilot, cursor. The workflow implies interaction with structured briefs, strategy documents, shot lists, and asset planning tables, and likely prompts to generate or edit content using the listed coding/AI agents. Specific touch points include generating strategy spine, concept routes, script hierarchy, and production plans, as well as coordinating approvals across strategy, claims, brand, legal/compliance, and delivery.

Caveats

• The skill emphasizes not fabricating product capabilities, customer outcomes, endorsements, or certifications without substantiation.
• It warns to treat certain decisions (legal, regulatory, medical, financial, privacy, endorsements, talent, music, trademarks, platform policies) as approval gates for the client or compliance owner.
• It requires clear substantiation for any superiority, performance, health, financial, environmental, safety, security, or AI capability claims and prohibits transforming customer quotes into broader results without support.
• The content includes extensive references to FTC guidance and other regulatory standards, and escalates before production for regulated areas or sensitive subjects.