brand-identity
Design or evaluate a brand visual identity system covering logo, color, typography, imagery direction, iconography, and motion principles. Use this skill whenever the user wants to design a logo, build a visual identity, define brand colors, choose brand typography, develop iconography, plan brand imagery, or evaluate an existing identity for cohesion. Triggers on logo design, brand identity, visual identity, brand mark, wordmark, monogram, color palette, brand colors, brand typography, type system, iconography, brand imagery, motion design, brand system, identity system. Also triggers when th
Profile →npx skills add rampstackco/claude-skills --skill brand-identity --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Brand Identity Design or evaluate the visual artifacts that express a brand: logo system, color, typography, imagery, iconography, and motion. Stack-agnostic. Tool-agnostic. This skill assumes a brand direction is already approved (positioning, mood, name). If not, run `brand-ideation` first. --- ## When to use - Designing a logo system - Defining a brand color palette - Choosing brand typography - Developing iconography or illustration style - Defining imagery direction (photography, illustration) - Establishing motion principles - Auditing an existing identity for cohesion or gaps ## When NOT to use - Brand direction is not yet defined (use `brand-ideation`) - Documenting a finished system (use `brand-style-guide`) - Defining voice and tone (use `brand-voice`) - Building UI components from an existing brand (use `design-standards` or `design-system`) --- ## Required inputs - The brand name and approved positioning - The mood direction (from ideation, or supplied as references) - Audience and category context - Application contexts (web, print, packaging, motion - whatever applies) - Constraints (parent brand requirements, regulatory marks, accessibility minimums) --- ## The fra
- When to use
- When NOT to use
- Required inputs
- The framework: 5 elements
- 1. Logo system
- 2. Color system
- 3. Typography
- 4. Imagery and illustration
- 5. Motion
- Workflow
- Failure patterns
- Output format
- Reference files
What does the brand-identity skill do?
Design or evaluate a brand visual identity system covering logo, color, typography, imagery direction, iconography, and motion principles. Use this skill whenever the user wants to design a logo, build a visual identity, define brand colors, choose brand typography, develop iconography, plan brand imagery, or evaluate an existing identity for cohesion. Triggers on logo design, brand identity, visual identity, brand mark, wordmark, monogram, color palette, brand colors, brand typography, type system, iconography, brand imagery, motion design, brand system, identity system. Also triggers when th
How do I install it?
Run `npx skills add rampstackco/claude-skills --skill brand-identity --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From rampstackco/claude-skills, a repository with 515 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.