brand-guidelines
Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
Profile →npx skills add anthropics/skills --skill brand-guidelines --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Anthropic Brand Styling ## Overview To access Anthropic's official brand identity and style resources, use this skill. **Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design ## Brand Guidelines ### Colors **Main Colors:** - Dark: `#141413` - Primary text and dark backgrounds - Light: `#faf9f5` - Light backgrounds and text on dark - Mid Gray: `#b0aea5` - Secondary elements - Light Gray: `#e8e6dc` - Subtle backgrounds **Accent Colors:** - Orange: `#d97757` - Primary accent - Blue: `#6a9bcc` - Secondary accent - Green: `#788c5d` - Tertiary accent ### Typography - **Headings**: Poppins (with Arial fallback) - **Body Text**: Lora (with Georgia fallback) - **Note**: Fonts should be pre-installed in your environment for best results ## Features ### Smart Font Application - Applies Poppins font to headings (24pt and larger) - Applies Lora font to body text - Automatically falls back to Arial/Georgia if custom fonts unavailable - Preserves readability across all systems ### Text Styling - Headings (24pt+): Poppins font - Body text: Lora font - Smart color selection based on backgrou
- Overview
- Brand Guidelines
- Colors
- Typography
- Features
- Smart Font Application
- Text Styling
- Shape and Accent Colors
- Technical Details
- Font Management
- Color Application
What does the brand-guidelines skill do?
Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
How do I install it?
Run `npx skills add anthropics/skills --skill brand-guidelines --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From anthropics/skills, a repository with 166,205 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.