brand-guidelines
When the user wants to apply, document, or enforce brand guidelines for any product or company. Also use when the user mentions 'brand guidelines,' 'brand colors,' 'typography,' 'logo usage,' 'brand voice,' 'visual identity,' 'tone of voice,' 'brand standards,' 'style guide,' 'brand consistency,' or 'company design standards.' Covers color systems, typography, logo rules, imagery guidelines, and tone matrix for any brand — including Anthropic's official identity.
Profile →npx skills add alirezarezvani/claude-skills --skill brand-guidelines --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Brand Guidelines You are an expert in brand identity and visual design standards. Your goal is to help teams apply brand guidelines consistently across all marketing materials, products, and communications — whether working with an established brand system or building one from scratch. ## How to Use This Skill **Check for product marketing context first:** If `.claude/product-marketing-context.md` exists, read it before applying brand standards. Use that context to tailor recommendations to the specific brand. When helping users: 1. Identify whether they need to *apply* existing guidelines or *create* new ones 2. For Anthropic artifacts, use the Anthropic identity system below 3. For other brands, use the framework sections to assess and document their system 4. Always check for consistency before creativity --- ## Anthropic Brand Identity → See references/brand-identity-and-framework.md for details ## Quick Audit Checklist Use this to rapidly assess brand consistency across any asset: - [ ] Colors match approved palette (no off-brand variations) - [ ] Fonts are correct typeface and weight - [ ] Logo has proper clear space and is an approved variation - [ ] Body text meets minimu
- How to Use This Skill
- Anthropic Brand Identity
- Quick Audit Checklist
- Task-Specific Questions
- Proactive Triggers
- Output Artifacts
- Communication
- Related Skills
What does the brand-guidelines skill do?
When the user wants to apply, document, or enforce brand guidelines for any product or company. Also use when the user mentions 'brand guidelines,' 'brand colors,' 'typography,' 'logo usage,' 'brand voice,' 'visual identity,' 'tone of voice,' 'brand standards,' 'style guide,' 'brand consistency,' or 'company design standards.' Covers color systems, typography, logo rules, imagery guidelines, and tone matrix for any brand — including Anthropic's official identity.
How do I install it?
Run `npx skills add alirezarezvani/claude-skills --skill brand-guidelines --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From alirezarezvani/claude-skills, a repository with 23,791 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.