blog-brand
Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, all blog sub-skills auto-load these files before writing or reviewing. Pairs with blog-persona, which manages the structured persona JSON. Use when user says "blog brand", "create brand context", "brand voice doc", "BRAND.md", "VOICE.md", "establish editorial brand", "brand guidelines for blog".
npx skills add Infrasity-Labs/dev-gtm-claude-skills --skill blog-brand --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Blog Brand: Durable Editorial Context Generates two project-root files that every blog sub-skill auto-loads when present: - `BRAND.md`: who the audience is, what the brand stands for, what to never say - `VOICE.md`: how the brand sounds, structurally and lexically These provide persistent editorial context that survives across sessions and propagates to every command. ## Why this exists Today, persona JSON (from `blog-persona`) is loaded by some skills and not others. Topic-cluster context lives inside cluster vaults. Competitor positioning lives nowhere. Each blog command re-derives "what is the brand" from whatever context it has. `BRAND.md` and `VOICE.md` fix this: one canonical source, loaded by the `blog` orchestrator at the start of every command. When neither file exists, behavior is unchanged. Backward compatible. ## Commands | Command | Purpose | |---|---| | `/blog brand init` | Interactive interview, writes BRAND.md and VOICE.md to project root | | `/blog brand show` | Display current contents (or report missing) | | `/blog brand update` | Re-run the interview with current values as defaults | ## Init Workflow Run the 5-step interactive interview. Ask each step, wait fo
- Why this exists
- Commands
- Init Workflow
- Step 1: Audience
- Step 2: Positioning
- Step 3: Editorial rules
- Step 4: Topic boundaries
- Step 5: Voice (auto-fill from blog-persona if present)
- Output Files
- BRAND.md template
- VOICE.md template
- Show Workflow
- Update Workflow
- Integration with the blog orchestrator
What does the blog-brand skill do?
Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, all blog sub-skills auto-load these files before writing or reviewing. Pairs with blog-persona, which manages the structured persona JSON. Use when user says "blog brand", "create brand context", "brand voice doc", "BRAND.md", "VOICE.md", "establish editorial brand", "brand guidelines for blog".
How do I install it?
Run `npx skills add Infrasity-Labs/dev-gtm-claude-skills --skill blog-brand --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From Infrasity-Labs/dev-gtm-claude-skills, a repository with 97 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.