battlecard-generator
Research a specific competitor across their website, reviews, ads, social presence, and pricing — then produce a structured sales battlecard with positioning traps, objection handlers, landmine questions, and win/loss themes. Chains web research, review mining, and ad intelligence. Use when sales needs competitive ammo or when entering a new market with established incumbents.
npx skills add gooseworks-ai/goose-skills --skill battlecard-generator --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Battlecard Generator Research a competitor from every public angle — website, reviews, ads, social, pricing — and produce a structured sales battlecard. The output is what a rep opens 5 minutes before a competitive deal. **Built for:** PMMs building competitive programs without a dedicated competitive intel team. The battlecard should be opinionated, not a neutral feature comparison. ## When to Use - "Build a battlecard against [competitor]" - "We keep losing deals to [competitor] — help me understand why" - "What are [competitor]'s weaknesses we can exploit?" - "Prep the sales team for competitive deals against [competitor]" - "Research [competitor] and give me competitive positioning" ## Phase 0: Intake 1. **Your product name + URL** 2. **Competitor name + URL** — One competitor per battlecard (focused > broad) 3. **Deal context** — Where do you compete? (same ICP, upmarket/downmarket, different use case?) 4. **Known win/loss signals** — Any patterns from deals you've won or lost against them? 5. **Sales team size** — Are reps technical or business-focused? (affects language level) 6. **Existing positioning** — Your one-line positioning vs this competitor (if any) ## Phase 1: C
- When to Use
- Phase 0: Intake
- Phase 1: Competitor Research
- 1A: Website & Messaging Analysis
- 1B: Review Intelligence
- 1C: Ad & Content Analysis
- 1D: Social & Community Signals
- 1E: Pricing Deep Dive
- Phase 2: Competitive Analysis
- Strengths & Weaknesses Matrix
- Where We Win (lead with these)
- Where We Lose (don't engage here)
- Where It's Close (differentiate on narrative)
- Phase 3: Output — Battlecard
What does the battlecard-generator skill do?
Research a specific competitor across their website, reviews, ads, social presence, and pricing — then produce a structured sales battlecard with positioning traps, objection handlers, landmine questions, and win/loss themes. Chains web research, review mining, and ad intelligence. Use when sales needs competitive ammo or when entering a new market with established incumbents.
How do I install it?
Run `npx skills add gooseworks-ai/goose-skills --skill battlecard-generator --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From gooseworks-ai/goose-skills, a repository with 1,091 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.