app-store-optimization
App Store Optimization (ASO) toolkit for researching keywords, analyzing competitor rankings, generating metadata suggestions, and improving app visibility on Apple App Store and Google Play Store. Use when the user asks about ASO, app store rankings, app metadata, app titles and descriptions, app store listings, app visibility, or mobile app marketing on iOS or Android. Supports keyword research and scoring, competitor keyword analysis, metadata optimization, A/B test planning, launch checklists, and tracking ranking changes.
Profile →npx skills add alirezarezvani/claude-skills --skill app-store-optimization --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# App Store Optimization (ASO) --- ## Keyword Research Workflow Discover and evaluate keywords that drive app store visibility. ### Workflow: Conduct Keyword Research 1. Define target audience and core app functions: - Primary use case (what problem does the app solve) - Target user demographics - Competitive category 2. Generate seed keywords from: - App features and benefits - User language (not developer terminology) - App store autocomplete suggestions 3. Expand keyword list using: - Modifiers (free, best, simple) - Actions (create, track, organize) - Audiences (for students, for teams, for business) 4. Evaluate each keyword: - Search volume (estimated monthly searches) - Competition (number and quality of ranking apps) - Relevance (alignment with app function) 5. Score and prioritize keywords: - Primary: Title and keyword field (iOS) - Secondary: Subtitle and short description - Tertiary: Full description only 6. Map keywords to metadata locations 7. Document keyword strategy for tracking 8. **Validation:** Keywords scored; placement mapped; no competitor brand names included; no plurals in iOS keyword field ### Keyword Evaluation Criteria | Factor | Weight | High Score Indica
- Keyword Research Workflow
- Workflow: Conduct Keyword Research
- Keyword Evaluation Criteria
- Keyword Placement Priority
- Metadata Optimization Workflow
- Workflow: Optimize App Metadata
- Platform Character Limits
- Description Structure
- Competitor Analysis Workflow
- Workflow: Analyze Competitor ASO Strategy
- Competitor Analysis Matrix
- Gap Analysis Template
- App Launch Workflow
- Workflow: Launch App to Stores
What does the app-store-optimization skill do?
App Store Optimization (ASO) toolkit for researching keywords, analyzing competitor rankings, generating metadata suggestions, and improving app visibility on Apple App Store and Google Play Store. Use when the user asks about ASO, app store rankings, app metadata, app titles and descriptions, app store listings, app visibility, or mobile app marketing on iOS or Android. Supports keyword research and scoring, competitor keyword analysis, metadata optimization, A/B test planning, launch checklists, and tracking ranking changes.
How do I install it?
Run `npx skills add alirezarezvani/claude-skills --skill app-store-optimization --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From alirezarezvani/claude-skills, a repository with 23,791 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.