app-ads
When the user wants to run app install ads, user acquisition (UA), or promote mobile apps. Also use when the user mentions "app ads," "app install ads," "UA," "user acquisition," "Google App Campaigns," "Apple Search Ads," "ASA," "UAC," "App Store ads," "Play Store ads," "CPI," or "app promotion." For store listings, use distribution-channels.
npx skills add kostja94/marketing-skills --skill app-ads --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Paid Ads: App Ads Guides app advertising: app install campaigns, user acquisition (UA), and in-app promotion. Use when promoting mobile apps (iOS, Android); conversion = install or in-app action, not landing page. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Key Platforms | Platform | Best for | Conversion | |----------|----------|------------| | **Google App Campaigns** | Android + iOS; automated across Search, YouTube, Display, Play, Discover | Install, in-app event | | **Apple Search Ads (ASA)** | iOS only; high-intent App Store search | Install | | **Meta App Install** | Facebook/Instagram; demand gen for apps | Install, in-app event | | **TikTok App Install** | Younger users; viral creative | Install | ## Google App Campaigns - **Reach**: Search, YouTube, Display, Google Play, Discover - **Bidding**: Maximize Conversions (automated) or Target CPI/CPA (30+ conversions/week) - **Creative**: Provide diverse assets (videos, images, text); algorithm tests combinations - **iOS**: SKAdNetwork;
- Key Platforms
- Google App Campaigns
- Apple Search Ads
- Metrics
- Tracking
- Pre-Launch Checklist
- Related Skills
What does the app-ads skill do?
When the user wants to run app install ads, user acquisition (UA), or promote mobile apps. Also use when the user mentions "app ads," "app install ads," "UA," "user acquisition," "Google App Campaigns," "Apple Search Ads," "ASA," "UAC," "App Store ads," "Play Store ads," "CPI," or "app promotion." For store listings, use distribution-channels.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill app-ads --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.