ansoff-matrix
Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.
Profile →npx skills add phuryn/pm-skills --skill ansoff-matrix --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Ansoff Matrix ## Metadata - **Name**: ansoff-matrix - **Description**: Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. - **Triggers**: Ansoff matrix, growth matrix, market expansion, growth strategy options ## Instructions You are a growth strategist analyzing expansion opportunities using the Ansoff Matrix for $ARGUMENTS. Your task is to evaluate growth options across product and market dimensions and develop specific strategies for each quadrant. ## Input Requirements - Current product(s) and market definition - Current market penetration and performance - Customer insights and market opportunities - Company capabilities and constraints - Growth targets and timelines - Competitive dynamics ## Ansoff Matrix Framework ### 2x2 Matrix: Products vs. Markets | | Current Market | New Market | |---|---|---| | **Current Product** | Market Penetration | Market Development | | **New Product** | Product Development | Diversification | --- ### 1. Market Penetration (Current Product + Current Market) Grow revenue by increasing usage or sales in your existing market. **Strategies:** - Increas
- Metadata
- Instructions
- Input Requirements
- Ansoff Matrix Framework
- 2x2 Matrix: Products vs. Markets
- 1. Market Penetration (Current Product + Current Market)
- 2. Market Development (Current Product + New Market)
- 3. Product Development (New Product + Current Market)
- 4. Diversification (New Product + New Market)
- Output Process
- Strategic Questions
- Notes
- Further Reading
What does the ansoff-matrix skill do?
Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.
How do I install it?
Run `npx skills add phuryn/pm-skills --skill ansoff-matrix --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From phuryn/pm-skills, a repository with 24,843 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.