ads-optimize
Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing or archiving ads, requests to delete campaigns, search-term or negative-keyword actions, creative rotation, or improving CPA and ROAS.
npx skills add AgriciDaniel/claude-ads --skill ads-optimize --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Paid Media Optimization Default to `--draft`. 1. Load the latest normalized snapshot, prior decisions, monitoring results, experiment state, conversion lag, economics, and platform capability manifest. 2. Identify the decision and causal evidence; do not optimize a metric in isolation. 3. Compare no-change, experiment, and mutation options, including learning, policy, tracking, inventory, and opportunity-cost effects. 4. Produce ranked recommendations with confidence and success measures. 5. Convert approved recommendations into mutation plans only through the main mutation gate. 6. Apply, verify, audit, and retain rollback only when the exact operation is enabled and remote state still matches the draft precondition. Never use a fixed CPA multiple, budget ratio, benchmark, or novelty claim as sole authorization to change an account. ## Destructive-action boundary Refuse permanent deletion of campaigns, ad groups, ads, audiences, conversions, or other account objects. Permanent deletion is outside the supported mutation contract and cannot be made safe by confirmation. Offer reversible alternatives: leave objects paused, archive where supported, apply labels, export a backup, and
- Destructive-action boundary
What does the ads-optimize skill do?
Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing or archiving ads, requests to delete campaigns, search-term or negative-keyword actions, creative rotation, or improving CPA and ROAS.
How do I install it?
Run `npx skills add AgriciDaniel/claude-ads --skill ads-optimize --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From AgriciDaniel/claude-ads, a repository with 7,813 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.