ad-to-landing-page-auditor
Analyze the message match between your ads and landing pages. Checks if the promise in the ad copy carries through to the landing page headline, body, and CTA. Flags disconnects that kill conversion rates. Works with Google, Meta, and LinkedIn ads.
npx skills add gooseworks-ai/goose-skills --skill ad-to-landing-page-auditor --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Ad-to-Landing Page Auditor The #1 reason ads get clicks but not conversions: the landing page doesn't deliver on the ad's promise. This skill audits the full click path — from ad copy to landing page experience — and flags every disconnect. **Core principle:** A great ad with a mismatched landing page is worse than a mediocre ad with a matched one. Message match is the single biggest conversion lever most startups ignore. ## When to Use - "Why are my ads getting clicks but no conversions?" - "Audit my ad-to-landing page flow" - "Check message match on our campaigns" - "My conversion rate is low — help me figure out why" - "Review our landing pages for our ad campaigns" ## Phase 0: Intake 1. **Ad copy** — For each ad, provide: - Headline(s) - Body / description text - CTA text - Platform (Google Search / Meta / LinkedIn) 2. **Landing page URLs** — The URL each ad points to 3. **Conversion goal** — What should happen after someone clicks? (Demo / Trial / Purchase / Download) 4. **Known conversion rates?** — Current click → conversion rate per ad/LP (if available) If the user has a CSV export from their ad platform, parse that instead. ## Phase 1: Ad Inventory Parse the provided ads
- When to Use
- Phase 0: Intake
- Phase 1: Ad Inventory
- Phase 2: Landing Page Audit
- 2A: Content Elements
- 2B: Message Match Scoring
- Scoring Guide
- Phase 3: Conversion Friction Analysis
- Phase 4: Output Format
- Cost
- Tools Required
- Trigger Phrases
What does the ad-to-landing-page-auditor skill do?
Analyze the message match between your ads and landing pages. Checks if the promise in the ad copy carries through to the landing page headline, body, and CTA. Flags disconnects that kill conversion rates. Works with Google, Meta, and LinkedIn ads.
How do I install it?
Run `npx skills add gooseworks-ai/goose-skills --skill ad-to-landing-page-auditor --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From gooseworks-ai/goose-skills, a repository with 1,091 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.