ad-copy
Write platform-native paid ad copy with multiple angles to test. Use when asked to write ad copy, Google/Facebook/LinkedIn/Instagram ads, PPC headlines, or paid social creative copy. Produces ready-to-ship variants per platform (headlines, primary text, descriptions, CTAs) across distinct angles, sized to each platform's limits, with a note on what each variant tests.
npx skills add mohitagw15856/pm-claude-skills --skill ad-copy --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Ad Copy Skill Paid ads live or die on the hook and the angle, and you never know which wins — so you test several. This skill writes platform-native variants (right format, right character limits) across *distinct angles* (pain, outcome, social proof, curiosity, objection), so you ship a real test, not one guess. ## Required Inputs Ask for these only if they aren't already provided: - **Platform(s)** — Google Search, Meta (FB/IG), LinkedIn, X, etc. (format and limits differ). - **Product & offer** — what's advertised and the action (click, lead, install, buy). - **Audience & their trigger** — who's targeted and the pain/desire that makes them click. - **Differentiator & proof** — why you, and any metric/social proof to use. - **Landing destination** — so the ad matches the page (message match lifts conversion). ## Output Format ### Ad Copy: [product] — [platform(s)] For each platform, produce variants in its native fields and limits, e.g.: **Google Search** — 3 sets of {Headlines (≤30 chars ×3), Descriptions (≤90 chars ×2)}. **Meta / LinkedIn** — 4 ads of {Primary text (hook in first line, ~125 chars before "see more"), Headline, Description, CTA button}. Each variant labelled wi
- Required Inputs
- Output Format
- Ad Copy: [product] — [platform(s)]
- Quality Checks
- Anti-Patterns
- Based On
What does the ad-copy skill do?
Write platform-native paid ad copy with multiple angles to test. Use when asked to write ad copy, Google/Facebook/LinkedIn/Instagram ads, PPC headlines, or paid social creative copy. Produces ready-to-ship variants per platform (headlines, primary text, descriptions, CTAs) across distinct angles, sized to each platform's limits, with a note on what each variant tests.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill ad-copy --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.