23-personal-brand-strategy
Tao file chien luoc personal brand 12 thang — niche selection, positioning statement, story arc 3 chuong, content pillars 4 cot, authority ladder 5 nac, 12-month growth plan. Doc skill 22 truoc. Dung khi user noi 'chien luoc personal brand', 'dinh vi ca nhan', 'niche selection', 'content pillar ca nhan', 'story arc', 'founder positioning', 'coach positioning', 'creator positioning'.
Profile →npx skills add minhnv0807/ai-business-skills --skill 23-personal-brand-strategy --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Personal Brand Strategy (12-Month Plan) > "Thuong hieu ca nhan khong phai ve ban NGHI ban la ai — ma la ve nguoi khac NHAN RA ban la ai khi ban khong co mat." > > Skill nay tao chien luoc 12 thang day du: chon niche, dinh vi, story arc, content pillars, authority ladder, va growth plan theo tung quy. Doc context file tu skill 22 truoc khi bat dau. --- ## Cho nguoi moi (Newbie section) ### Skill nay danh cho ai? | Doi tuong | Vi du cu the | |-----------|-------------| | Founder / CEO | Muon ke hoach 12 thang xay thuong hieu ca nhan song song cong ty | | Coach / Consultant | Muon lo trinh tu "chua ai biet" → "expert duoc moi noi" | | Creator / KOL | Muon tang follower co chien luoc, khong phai dang dai | ### Skill nay KHONG danh cho ai? - **Marketing san pham doanh nghiep** → Dung skill `00-ke-hoach-mkt` thay the - **Agency lam cho khach hang** → Dung `20-brief-client-intake` - **Chua co context ca nhan** → Chay skill `22-personal-brand-context` truoc ### Truoc khi go command **Bat buoc:** Phai co file `.agents/personal-brand-context.md` — chay skill 22 truoc. File nay chua niche, audience, north star, brand voice — skill 23 doc de khong hoi lai. ### Khi gap loi — troubleshooting 1
- Cho nguoi moi (Newbie section)
- Skill nay danh cho ai?
- Skill nay KHONG danh cho ai?
- Truoc khi go command
- Khi gap loi — troubleshooting
- Buoc 0: Doc context (skill 22)
- Niche Selection Framework
- Ikigai ca nhan — 4 vung giao
- 3x3 Grid — Chon niche tu 9 ung vien
- VN context
- Positioning Statement
- Formula
- 3 vi du thuc te VN
- Kiem tra positioning — 4 cau hoi
What does the 23-personal-brand-strategy skill do?
Tao file chien luoc personal brand 12 thang — niche selection, positioning statement, story arc 3 chuong, content pillars 4 cot, authority ladder 5 nac, 12-month growth plan. Doc skill 22 truoc. Dung khi user noi 'chien luoc personal brand', 'dinh vi ca nhan', 'niche selection', 'content pillar ca nhan', 'story arc', 'founder positioning', 'coach positioning', 'creator positioning'.
How do I install it?
Run `npx skills add minhnv0807/ai-business-skills --skill 23-personal-brand-strategy --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From minhnv0807/ai-business-skills, a repository with 521 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.