21-audit-ads-performance
Audit toan dien tai khoan quang cao — cho diem Health Score 0-100, liet ke Quick Wins, phat hien vi pham Quality Gates, de xuat action plan theo muc do uu tien. Ho tro Meta Ads, TikTok Ads, Google Ads, Zalo Ads.
Profile →npx skills add minhnv0807/ai-business-skills --skill 21-audit-ads-performance --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
What it does
Audits advertising accounts to produce a Health Score (0-100), enumerates Quick Wins, identifies Quality Gates violations, and suggests an action plan by priority. Supports Meta Ads, TikTok Ads, Google Ads, Zalo Ads.
How it works
Follows a structured data collection and auditing flow:
- Collects inputs: platform/account and period, business sector and goals, monthly budget, and data from Ads Manager (Spend, CPM, CTR, CPMess, ROAS, conversions).
- If MCP data connection exists, pulls data via MCP endpoints for Meta, Google, TikTok, and cross-platform analytics, using steps: ads_get_ad_accounts → ads_get_ad_entities → ads_insights_performance_trend → ads_insights_anomaly_signal → ads_insights_auction_ranking_benchmarks → ads_insights_industry_benchmark → ads_get_dataset_quality → ads_get_opportunity_score, then aggregates into Health Score and Action Plan. Includes provided GAQL example for Google Ads and Meta/MCP usage references.
- Computes Health Score using the formula provided: Health Score = Σ(Check_pass × Weight_severity × Weight_category) / Σ(Check_total × Weight_severity × Weight_category) × 100.
- Produces Health Score bands and a breakdown by the five skill areas (Tracking, Creative, Structure, Audience, Settings) with sub-scores as indicated in the dataset.
- Outputs an Aggregate Score per platform using platform-specific scores and budget shares, then assembles a final Health Score and an Action Plan. Also lists Quality Gates checks from the referenced gates document.
When to use it
Use when auditing an ads account to obtain a Health Score, Quick Wins, and an action plan; triggers include phrases like "audit tai khoan ads", "health score ads", or platform-specific audit commands. The workflow activates on those triggers to pull data and generate the report.
What it can touch
The skill uses tools listed as declared: claude-code, copilot, cursor. It may reference endpoints and scripts for MCP integration and GAQL queries as part of the audit flow.
Caveats
The approach relies on data availability from MCP integrations or manual paste for metrics (Spend, CPM, CTR, CPMess, ROAS, conversions). No outcomes beyond the Health Score and action plan are claimed here. License and version details are provided in the front matter.
# Audit Ads Performance — Health Score & Action Plan > **Skill nay khac `03-danh-gia-hieu-suat` o cho:** > - `03` = Danh gia hieu qua hien tai (CPMess, ROAS, funnel) — chan doan trieu chung > - `21` = Audit cau hinh tai khoan (setup, cau truc, tracking, creative) — cho diem 0-100 va tim loi he thong --- ## Thu thap thong tin Hoi toi da 4 cau truoc khi bat dau: 1. **Nen tang can audit?** Meta Ads / TikTok Ads / Google Ads / Zalo Ads / Tat ca? 2. **Nganh kinh doanh va muc tieu chinh?** (Spa, F&B, BDS, E-com... + Muc tieu: CPMess, ROAS, Lead, Don hang) 3. **Ngan sach quang cao/thang?** (Giup tinh ngan sach min/ad set + danh gia muc do uu tien) 4. **Co the cung cap data?** (Paste data tu Ads Manager: Spend, CPM, CTR, CPMess, ROAS, so conversion) ### Auto-pull data qua MCP (neu co ket noi) > **Reference:** `skills/references/mcp-ads-integration.md` — huong dan setup day du. > **Endpoint Meta Official:** `https://mcp.facebook.com/ads` — 29 tools, setup 5 phut qua `claude.ai/settings/integrations` Neu user da ket noi MCP server, co the pull data tu dong thay vi yeu cau paste: | Nen tang | MCP khuyen dung | Tool su dung | |----------|----------------|-------------| | Meta Ads | **Meta Offi
- Thu thap thong tin
- Auto-pull data qua MCP (neu co ket noi)
- He thong cho diem Health Score
- Cong thuc
- Muc do nghiem trong (Severity)
- Phan loai diem so
- Audit META ADS (50 Checks)
- Nhom 1 — Pixel & Tracking (30% trong so)
- Nhom 2 — Creative Diversity (25% trong so)
- Nhom 3 — Cau truc tai khoan (20% trong so)
- Nhom 4 — Audience (15% trong so)
- Nhom 5 — Settings (10% trong so)
- Meta Health Score
- Audit TIKTOK ADS (30 Checks)
What does the 21-audit-ads-performance skill do?
Audit toan dien tai khoan quang cao — cho diem Health Score 0-100, liet ke Quick Wins, phat hien vi pham Quality Gates, de xuat action plan theo muc do uu tien. Ho tro Meta Ads, TikTok Ads, Google Ads, Zalo Ads.
How do I install it?
Run `npx skills add minhnv0807/ai-business-skills --skill 21-audit-ads-performance --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From minhnv0807/ai-business-skills, a repository with 521 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.