20-client-intake-brief-global
Generic client intake brief for international marketing agencies — 11-section template covering business overview, target audience, current marketing, goals, budget, timeline, brand assets, success criteria. Generic version (no industry variants for v2.5 — coming in v2.6+ if demand). Trigger: 'client intake', 'agency brief', 'new client onboarding', 'project kickoff brief', 'discovery call template'.
Profile →npx skills add minhnv0807/ai-business-skills --skill 20-client-intake-brief-global --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Client Intake Brief (Global, Generic) > **Role of this skill:** This is the **input gate** for every marketing engagement. > > Other "brief" skills are produced by the agency *for* internal teams or vendors: > - `02-campaign-brief-global` — agency drafts for execution team > - `06-ugc-egc-brief-global` — agency drafts for creators > - `12-landing-page-brief-global` — agency drafts for designers/devs > > This skill is different — it is the document the **client fills in for the agency** so the agency has structured input to plan from. > **Note on industry variants:** v2.5 ships a single generic English template. Industry-specific variants (SaaS, DTC, healthcare, real estate, etc.) may be added in v2.6+ based on demand. The generic template is designed to work across categories — agencies should add 1–2 industry-specific questions in Section B and Section I as needed. --- ## For Newbies A bad intake produces a bad plan. Most agency-client relationships fail in the first 30 days because the agency built a strategy on assumptions instead of facts. This brief is your insurance policy. It forces the client to write down what they often only carry in their head — their actual customer,
- For Newbies
- When to Use This Skill
- Step 0 — Read Context
- Step 1 — Information Gathering
- The 11-Section Intake Template
- A. Business Overview
- B. Products & Services
- C. Target Audience
- D. Competitive Landscape & Positioning
- E. Campaign / Project Goals
- F. Budget & Timeline
- G. Current Resources
- H. Existing Digital Assets
- I. Creative Requirements & Constraints
What does the 20-client-intake-brief-global skill do?
Generic client intake brief for international marketing agencies — 11-section template covering business overview, target audience, current marketing, goals, budget, timeline, brand assets, success criteria. Generic version (no industry variants for v2.5 — coming in v2.6+ if demand). Trigger: 'client intake', 'agency brief', 'new client onboarding', 'project kickoff brief', 'discovery call template'.
How do I install it?
Run `npx skills add minhnv0807/ai-business-skills --skill 20-client-intake-brief-global --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From minhnv0807/ai-business-skills, a repository with 521 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.