16-marketing-psychology
Khi nguoi dung can ap dung nguyen tac tam ly vao marketing — cham cam xuc, tao khan cap, xay trust, thuyet phuc mua. Cung dung khi nguoi dung nhac 'tam ly khach hang', 'psychology marketing', 'scarcity', 'FOMO', 'social proof', 'Cialdini', 'thuyet phuc khach', 'trigger cam xuc'. Skill nay giai thich 7 nguyen tac tam ly + cach dung vao copy, landing page, email, ads — dieu chinh theo van hoa Vietnam.
Profile →npx skills add minhnv0807/ai-business-skills --skill 16-marketing-psychology --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Marketing Psychology ## Thu thap thong tin ### Buoc 0: Kiem tra context Doc `.agents/product-marketing-context.md` neu co. ### Buoc 1: Hoi user (toi da 3 cau) 1. **Ap dung vao dau?** (Copy ads / Landing page / Email / Video / Social post) 2. **Muc tieu?** (Tang chuyen doi / Giam do do du / Tao khan cap / Xay trust) 3. **Tep khach hang gi?** (Cold / Warm / Hot — tep nong can trigger khac tep lanh) --- ## 7 nguyen tac tam ly (Cialdini + VN context) ### 1. Reciprocity (Co di co lai) **Nguyen tac:** Nguoi ta cam thay nghia vu tra on khi nhan duoc gia tri truoc. **Ap dung VN:** - Tang free guide, checklist, template truoc khi ban - Tu van mien phi 15 phut - Sample mien phi (beauty), dan thu (F&B), demo (SaaS) - "Tang" qua sinh nhat, ngay 20/10, 8/3 **Cau trigger:** "Tang ban ... — khong can mua" **Ket qua do duoc:** Tang lead 2-3x so voi direct sell. ### 2. Commitment & Consistency (Cam ket + Nhat quan) **Nguyen tac:** Khi da cam ket nho, nguoi ta xu huong tiep tuc cam ket lon hon. **Ap dung VN:** - Micro-yes: Hoi nhung cau khach phai tra loi "co" truoc khi chao ban - Quiz tuong tac truoc CTA (vd: "Ban thuoc loai da nao?") - Free trial → paid (neu da dung 7 ngay, kha nang tiep tuc cao
- Thu thap thong tin
- Buoc 0: Kiem tra context
- Buoc 1: Hoi user (toi da 3 cau)
- 7 nguyen tac tam ly (Cialdini + VN context)
- 1. Reciprocity (Co di co lai)
- 2. Commitment & Consistency (Cam ket + Nhat quan)
- 3. Social Proof (Bang chung xa hoi)
- 4. Authority (Uy tin)
- 5. Liking (Thien cam)
- 6. Scarcity (Khan hiem)
- 7. Unity (Cung phe, cung nhom)
- Bang ap dung theo tep khach hang
- Ap dung vao thuc te
- Landing page
What does the 16-marketing-psychology skill do?
Khi nguoi dung can ap dung nguyen tac tam ly vao marketing — cham cam xuc, tao khan cap, xay trust, thuyet phuc mua. Cung dung khi nguoi dung nhac 'tam ly khach hang', 'psychology marketing', 'scarcity', 'FOMO', 'social proof', 'Cialdini', 'thuyet phuc khach', 'trigger cam xuc'. Skill nay giai thich 7 nguyen tac tam ly + cach dung vao copy, landing page, email, ads — dieu chinh theo van hoa Vietnam.
How do I install it?
Run `npx skills add minhnv0807/ai-business-skills --skill 16-marketing-psychology --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From minhnv0807/ai-business-skills, a repository with 521 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.