16-marketing-psychology-global
Cialdini 7 principles applied to global marketing — reciprocity, scarcity, authority, social proof, liking, commitment, unity. Universal psychology with international examples (Apple, Tesla, Patagonia, Spotify). Trigger: 'marketing psychology', 'Cialdini', 'persuasion principles', 'consumer psychology', 'behavioral marketing'.
Profile →npx skills add minhnv0807/ai-business-skills --skill 16-marketing-psychology-global --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Marketing Psychology (Global) > Apply behavioral science to marketing without manipulation. Real psychology beats fake urgency every time. --- ## For Newbies Before diving in: marketing psychology is **not** about tricking people. It's about removing friction from a decision the prospect already wants to make. If your product is bad, no Cialdini trick will save it. If your product is good, these principles help the right people say "yes" faster — and feel good about it afterwards. **The two failure modes:** 1. **Underuse** — you write robotic copy with zero emotional triggers, prospects feel nothing, they bounce. 2. **Overuse** — you stack 7 fake-scarcity countdowns, fake reviews, and fake authority badges, and trust collapses. Pick **1–2 principles per asset**. Make them honest. Test them. --- ## Step 0 — Read Context Read `.agents/product-marketing-context.md` if it exists. The product, audience, and brand voice should drive principle selection — not the other way around. --- ## Step 1 — Information Gathering Ask up to 3 questions before writing: 1. **Where will this be applied?** (Ad copy / Landing page / Email / Video script / Social post / Pricing page) 2. **Goal?** (Increas
- For Newbies
- Step 0 — Read Context
- Step 1 — Information Gathering
- The 7 Principles (Cialdini, applied globally)
- 1. Reciprocity
- 2. Commitment & Consistency
- 3. Social Proof
- 4. Authority
- 5. Liking
- 6. Scarcity
- 7. Unity
- Quick Application Matrix
- Applying to Real Assets
- Landing page (full stack)
What does the 16-marketing-psychology-global skill do?
Cialdini 7 principles applied to global marketing — reciprocity, scarcity, authority, social proof, liking, commitment, unity. Universal psychology with international examples (Apple, Tesla, Patagonia, Spotify). Trigger: 'marketing psychology', 'Cialdini', 'persuasion principles', 'consumer psychology', 'behavioral marketing'.
How do I install it?
Run `npx skills add minhnv0807/ai-business-skills --skill 16-marketing-psychology-global --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From minhnv0807/ai-business-skills, a repository with 521 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.