10-reverse-kpi-global
Reverse KPI calculation for global marketing budgets — work backward from revenue goal to required spend. Universal math, currency-specific per region (US/EU/SEA/LATAM). 3-scenario sensitivity analysis (pessimistic/realistic/optimistic). Trigger: 'reverse KPI', 'budget calculation', 'KPI breakdown', 'marketing budget plan', 'campaign budget'.
Profile →npx skills add minhnv0807/ai-business-skills --skill 10-reverse-kpi-global --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Reverse KPI Calculation (Global) Calculate marketing budget by working backward from revenue goal — or forward from available spend to expected revenue. Universal math; currency and benchmark numbers vary per region (US/EU/SEA/LATAM). --- ## For newbies — Read this first If you've never run a reverse KPI calc: 1. **Reverse KPI = working backward from a goal.** Instead of "I'll spend $5K and see what happens," you say "I want $50K in revenue, so I need X impressions, Y leads, Z customers — therefore the budget is $W." 2. **It works in two directions:** - Backward: Revenue target → required spend (when you have a goal) - Forward: Available spend → expected revenue (when you have a budget) 3. **You always run 3 scenarios.** Pessimistic (worst case), Realistic (base case), Optimistic (best case). One number is dangerous — three numbers force you to stress-test. 4. **Conversion rates are the leverage.** Small changes in conversion (e.g., 50% → 55%) cascade up the funnel and change your budget significantly. 5. **Currency matters.** A 5% margin in USD is different in EUR, BRL, or VND. Always pick the right region variant for your benchmarks. 6. **Don't trust round numbers.** "100 leads
- For newbies — Read this first
- Step 0 — Read context + select region variant
- Information gathering
- Two calculation directions
- Direction 1 — Reverse: Revenue → Budget
- Direction 2 — Forward: Budget → Revenue
- 3-Scenario sensitivity analysis (universal)
- Scenario structure
- Reading the results
- Sensitivity (which lever moves the budget most?)
- 80/20 rule
- Break-even calculation
- Budget allocation by phase
- Example allocation (budget $80K/month)
What does the 10-reverse-kpi-global skill do?
Reverse KPI calculation for global marketing budgets — work backward from revenue goal to required spend. Universal math, currency-specific per region (US/EU/SEA/LATAM). 3-scenario sensitivity analysis (pessimistic/realistic/optimistic). Trigger: 'reverse KPI', 'budget calculation', 'KPI breakdown', 'marketing budget plan', 'campaign budget'.
How do I install it?
Run `npx skills add minhnv0807/ai-business-skills --skill 10-reverse-kpi-global --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From minhnv0807/ai-business-skills, a repository with 521 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.