09-insight-khach-hang
Xay dung chan dung khach hang sau — Consumer vs Shopper, JTBD, hanh trinh mua hang, insight validation, internal monologue
Profile →npx skills add minhnv0807/ai-business-skills --skill 09-insight-khach-hang --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Insight Khach Hang ## Thu thap thong tin Hoi user toi da 4 cau sau truoc khi bat dau: 1. **San pham / dich vu cua ban la gi?** (Nganh, phan khuc gia, dia ban hoat dong) 2. **Khach hang hien tai cua ban la ai?** (Gioi tinh, do tuoi, muc gia thuong mua, kenh ho tim den ban) 3. **Ban co du lieu khach hang chua?** (Data CRM, comment/inbox, review, khao sat — neu co, chia se) 4. **Ban muon hieu khach hang de lam gi?** (Viet content? Chay ads? Dinh vi lai? Ra san pham moi? Cai thien dich vu?) --- ## Phan biet Consumer vs Shopper Khong phai ai mua cung la nguoi dung, va nguoi dung khong phai luc nao cung la nguoi quyet dinh mua: | | **Consumer (Nguoi dung)** | **Shopper (Nguoi mua)** | |---|---|---| | Dinh nghia | Nguoi truc tiep su dung san pham/dich vu | Nguoi bo tien ra mua | | Quan tam | Trai nghiem, hieu qua, cam giac | Gia, tien loi, gia tri nhan duoc | | Quyet dinh dua tren | "Co tot cho minh khong?" | "Co dang tien khong?" | | Vi du (Spa) | Nguoi di lam da | Nguoi dat lich + thanh toan (co the la chong, me, ban) | | Vi du (Khoa hoc) | Hoc vien | Phu huynh tra tien | | Vi du (Do tre em) | Tre em | Bo me | ### Cau hoi xac dinh - Consumer va Shopper co phai cung 1 nguoi khong? - Ne
- Thu thap thong tin
- Phan biet Consumer vs Shopper
- Cau hoi xac dinh
- Framework Insight 4 giai doan
- Giai doan 1 — Awareness (Ho chua biet ho can)
- Giai doan 2 — Consideration (Ho dang so sanh)
- Giai doan 3 — Conversion (Dieu gi khien ho quyet dinh)
- Giai doan 4 — Retention (Tai sao ho quay lai hoac khong)
- Jobs To Be Done (JTBD)
- 3 tang JTBD
- Template JTBD
- Persona Builder
- Template chan dung khach hang
- Hanh trinh khach hang (Customer Journey Map)
What does the 09-insight-khach-hang skill do?
Xay dung chan dung khach hang sau — Consumer vs Shopper, JTBD, hanh trinh mua hang, insight validation, internal monologue
How do I install it?
Run `npx skills add minhnv0807/ai-business-skills --skill 09-insight-khach-hang --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From minhnv0807/ai-business-skills, a repository with 521 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.