09-customer-insight-global
Build deep customer profiles — Consumer vs Shopper, JTBD framework, customer journey mapping, insight validation, internal monologue research
Profile →npx skills add minhnv0807/ai-business-skills --skill 09-customer-insight-global --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Customer Insight (Global) ## Information Gathering Ask up to 4 questions before starting: 1. **What is your product / service?** (Industry, price tier, market geography) 2. **Who are your current customers?** (Gender, age range, typical price point, channels they discover you) 3. **Do you have customer data?** (CRM data, comments/inbox, reviews, surveys — share if available) 4. **What's the goal of this insight work?** (Content writing? Ad targeting? Repositioning? New product launch? Service improvement?) --- ## Consumer vs Shopper Distinction The buyer is not always the user, and the user is not always the decision-maker: | | **Consumer (User)** | **Shopper (Buyer)** | |---|---|---| | Definition | Person who actually uses the product/service | Person who pays for it | | Cares about | Experience, results, feelings | Price, convenience, value-for-money | | Decides based on | "Will this work for me?" | "Is this worth the cost?" | | Example (Skincare) | The person whose skin gets treated | Their partner / parent paying | | Example (Course) | Student | Parent paying tuition | | Example (Kids' toys) | The child | The parents | | Example (B2B SaaS) | End-user employee | Manager / Proc
- Information Gathering
- Consumer vs Shopper Distinction
- Identification Questions
- 4-Stage Insight Framework
- Stage 1 — Awareness (They don't know they need it yet)
- Stage 2 — Consideration (They are comparing)
- Stage 3 — Conversion (What pushes them to buy)
- Stage 4 — Retention (Why they come back, or don't)
- Jobs To Be Done (JTBD)
- 3 Layers of JTBD
- JTBD Template
- Persona Builder
- Customer Persona Template
- Customer Journey Map
What does the 09-customer-insight-global skill do?
Build deep customer profiles — Consumer vs Shopper, JTBD framework, customer journey mapping, insight validation, internal monologue research
How do I install it?
Run `npx skills add minhnv0807/ai-business-skills --skill 09-customer-insight-global --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From minhnv0807/ai-business-skills, a repository with 521 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.