06-ugc-egc-brief-global
Detailed brief for UGC (customers), EGC (employees), KOC (paid creators) for global markets — shooting guide, do/don't, usage rights, batch management. Trigger: 'creator brief', 'UGC brief', 'EGC brief', 'employee video guide', 'KOC brief'.
Profile →npx skills add minhnv0807/ai-business-skills --skill 06-ugc-egc-brief-global --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# UGC / EGC / KOC Brief (Global) ## Information gathering Ask up to 4 questions before creating the brief: 1. **What product / service?** Short description, USP, price, target customer. 2. **Which creator type?** UGC (real customer), EGC (employee), KOC (paid creator). Default: UGC. 3. **Content goal?** TOFU (awareness), MOFU (persuasion), BOFU (close). Number of videos needed. 4. **Budget and timeline?** Budget per video, video delivery deadline, campaign duration. --- ## Core principles ### Distinguishing 3 creator types | Criterion | UGC (User) | EGC (Employee) | KOC (Key Opinion Consumer) | |-----------|------------|----------------|----------------------------| | Who films | Real customer | Company employee | Paid / product-trade creator | | Trust level | Highest — real user | High — insider voice | Medium — recognized as ad | | Cost | Low (product + voucher) | Salary (existing) | $20-$400/video by follower count | | Content control | Low | High | Medium — brief but creator owns creativity | | Usage rights | Need permission | Default belongs to company | Per contract | | Best for | Social proof, MOFU | Behind-the-scenes, employer branding | Reach, awareness, TOFU | ### Creator
- Information gathering
- Core principles
- Distinguishing 3 creator types
- Creator selection criteria
- Detailed brief structure
- Part 1 — Overview
- Part 2 — Product info
- Part 3 — Do / Don't
- Part 4 — 3 video angles (pick 1 or shoot all 3)
- Part 5 — Video structure
- Part 6 — Technical filming guide
- Part 7 — Delivery format
- Content usage agreement
- Short template (for UGC / KOC)
What does the 06-ugc-egc-brief-global skill do?
Detailed brief for UGC (customers), EGC (employees), KOC (paid creators) for global markets — shooting guide, do/don't, usage rights, batch management. Trigger: 'creator brief', 'UGC brief', 'EGC brief', 'employee video guide', 'KOC brief'.
How do I install it?
Run `npx skills add minhnv0807/ai-business-skills --skill 06-ugc-egc-brief-global --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From minhnv0807/ai-business-skills, a repository with 521 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.