03-performance-eval-global
Diagnose marketing performance for global businesses — root cause analysis, 5-Whys, 48-hour action plan. Has 4 region variants for benchmarks (US/EU/SEA/LATAM). Reads `.agents/product-marketing-context-global.md`. INCLUDES Dropshipping KPI section (ROAS, BE-ROAS, profit margin, CAC). Trigger: 'performance review', 'ad performance', 'marketing diagnosis', 'KPI analysis', 'dropshipping ROAS'.
Profile →npx skills add minhnv0807/ai-business-skills --skill 03-performance-eval-global --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Performance Evaluation (Global) Diagnose marketing performance — paid ads, organic, funnel — find root cause, propose optimization with 48h action plan and weekly checklist. Region variants (US/EU/SEA/LATAM) provide localized benchmarks. --- ## For newbies — Read this first If you've never done a performance review: 1. **Performance evaluation = a structured health check** of your marketing. You collect numbers, compare against benchmarks, find the gap, and propose fixes. 2. **You don't need everything perfect to start.** Even rough data (last 30 days spend + leads + revenue) is enough for a first pass. 3. **The order matters:** measure first, diagnose second, fix third. Don't jump to "let's redo creative" before checking why CTR dropped. 4. **Benchmarks are regional.** A $10 CPM in the US is normal; in SEA it's expensive. Always pick the right region variant. 5. **One metric at a time.** Don't try to fix CPM, CTR, CPL, ROAS simultaneously — pick the bottleneck and fix that first. 6. **The 5-Whys method works.** Ask "why?" five times until you hit a root cause that's actionable (process, system, or skill gap — not a symptom). 7. **Health Score 0-100** gives you a single number to
- For newbies — Read this first
- Step 0 — Read context + select region variant
- Information gathering
- Auto-pull via MCP (if connected)
- Universal diagnosis framework
- Part 0 — Ads Health Score (0-100)
- Part 1 — Diagnostic decision tree
- Part 2 — Root Cause Analysis (5 Whys)
- Part 3 — Creative fatigue indicators
- Part 4 — Audience saturation indicators
- Decision tree — which variant to use
- Dropshipping KPI section
- Core KPIs
- BE-ROAS formula
What does the 03-performance-eval-global skill do?
Diagnose marketing performance for global businesses — root cause analysis, 5-Whys, 48-hour action plan. Has 4 region variants for benchmarks (US/EU/SEA/LATAM). Reads `.agents/product-marketing-context-global.md`. INCLUDES Dropshipping KPI section (ROAS, BE-ROAS, profit margin, CAC). Trigger: 'performance review', 'ad performance', 'marketing diagnosis', 'KPI analysis', 'dropshipping ROAS'.
How do I install it?
Run `npx skills add minhnv0807/ai-business-skills --skill 03-performance-eval-global --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From minhnv0807/ai-business-skills, a repository with 521 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.