03-danh-gia-hieu-suat
Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.
Profile →npx skills add minhnv0807/ai-business-skills --skill 03-danh-gia-hieu-suat --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
What it does
Audits performance across channels (paid and organic), diagnosing root causes, benchmarking against industry, and generating a 48h action plan plus a weekly optimization checklist.
How it works
The skill collects inputs on channels, data availability, problems, and goals. It supports auto-pulling data via MCP integrations when connected, using a diagnostic framework that includes anomaly signals, performance trends, and industry benchmarks. It guides the user through a rapid health scoring (0-100) with a 10-point quality gate checklist. It provides a Diagnostic Decision Tree for identifying root causes (CTR/ROAS/leads issues, etc.), a root-cause framework (5 Whys) with concrete actions, and a 48h Action Plan detailing steps, owners, and urgency. It also includes a Vietnam benchmark table for paid ads and organic content, a 5 Whys template, and modules for Creative Fatigue Detection, Audience Saturation indicators, Trend Analysis (WoW/MoM), and a 48h action plan template. The outputs include a diagnostic, root cause analysis, benchmark comparison, 48h action plan, and weekly optimization checklist.
When to use it
Use when there is a campaign performance concern such as high CPMess, low ROAS, or lead quality issues, and when a structured, time-bound improvement plan is desired. Triggers include phrases like: "danh gia chien dich", "audit performance", "review quang cao", "phan tich ket qua", "ROAS thap".
What it can touch
Relies on MCP data pulls when connected. Tools referenced for data pull and diagnostics include: MCP (Meta Official MCP, Pipeboard, Adspirer), and diagnostics commands like: "ads_insights_performance_trend", "ads_insights_anomaly_signal", "ads_insights_industry_benchmark", "ads_get_opportunity_score". Output is a Markdown file containing the diagnostic, root cause analysis, benchmark, 48h action plan, and weekly checklist.
Caveats
License: MIT. Category: performance. Declared tools: claude-code, copilot, cursor. It notes that full 84 checkpoints can be run via a referenced module (21-audit-ads-performance) for Meta/TikTok/Google/Zalo; it emphasizes hard rules and quality gates (G1–G10) to fix critical issues before scaling. No outcomes beyond stated plan are promised; implementations depend on data availability and tool integrations.
# Danh Gia Hieu Suat --- ## Thu thap thong tin Hoi user toi da 4 cau truoc khi bat dau: 1. **Kenh nao can audit?** Meta Ads / TikTok Ads / Google Ads / Organic TikTok / Facebook / Email / Tat ca? 2. **So lieu hien tai?** Cung cap data: Spend, Impressions, Click, CTR, CPMess/CPL, So mess/lead, ROAS, thoi gian chay. 3. **Van de dang gap?** CPMess tang / ROAS giam / Lead chat luong kem / Khong co don / Creative khong hieu qua? 4. **Muc tieu la gi?** KPI muc tieu ban dau la bao nhieu? (CPMess, ROAS, so lead/don/thang) ### Auto-pull data qua MCP (neu co ket noi) > Neu user da setup MCP server, pull data tu dong thay vi yeu cau paste. > Xem huong dan: `skills/references/mcp-ads-integration.md` > **Meta Official MCP:** `https://mcp.facebook.com/ads` — setup 5 phut qua `claude.ai/settings/integrations` | Nen tang | MCP khuyen dung | Data pull | |----------|----------------|----------| | Meta Ads | **Meta Official MCP** (`mcp.facebook.com/ads`) | 29 tools — xem chi tiet ben duoi | | Meta Ads (alt) | Pipeboard (`mcp.pipeboard.co/meta-ads-mcp`) | 29 tools — targeting research manh hon | | Google Ads | Google Official MCP | GAQL query — cost, clicks, conversions, impression share | | TikTok Ad
- Thu thap thong tin
- Auto-pull data qua MCP (neu co ket noi)
- Phan 0 — Ads Health Score (0-100)
- Cong thuc tinh Health Score
- Bang diem va hanh dong
- 10 Quality Gates — Bat buoc kiem tra truoc moi de xuat
- Phan 1 — Diagnostic Decision Tree
- Cay chan doan: Tu trieu chung den nguyen nhan
- Phan 2 — Vietnam Benchmark Table 2025–2026
- Paid Ads
- Funnel Conversion
- Organic Content
- Benchmark theo nganh
- Phan 3 — Root Cause Analysis (5 Whys)
What does the 03-danh-gia-hieu-suat skill do?
Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.
How do I install it?
Run `npx skills add minhnv0807/ai-business-skills --skill 03-danh-gia-hieu-suat --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From minhnv0807/ai-business-skills, a repository with 521 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.