02-campaign-brief-global
9-section campaign brief for global campaigns — context, objectives, target, message, creative, channels, timeline, deliverables, risks. Reads `.agents/product-marketing-context-global.md`. Universal framework, region-specific benchmarks via foundation skill. Trigger: 'campaign brief', 'creative brief', 'launch brief', 'product launch brief', 'global campaign'.
Profile →npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Global Campaign Brief > 9-section creative brief: Context, Objectives, Target, Core Message, Creative Direction, Channel System, Timeline, Deliverables, Risks. Auto-triggers downstream skills (script, calendar, ad copy, UGC brief). --- ## Step 0 — Read context file Before writing the brief, read `.agents/product-marketing-context-global.md` to load: - Product, USP, pricing - Target region and currency - Brand voice & visual identity - Existing campaigns and lessons learned If the file is missing, ask the user to run `product-marketing-context-global` first. --- ## Information gathering Ask the user up to 4 questions before starting: 1. **Campaign type?** Product launch / seasonal / brand awareness / clearance sale / re-launch? 2. **Primary goal?** Revenue [amount] / followers [count] / leads [count] / brand awareness [reach target]? 3. **Budget and timeframe?** Total budget, campaign duration (in weeks), start date. 4. **Existing assets?** Brand assets (logo, brand guide)? Testimonials / UGC? Existing customer database? Landing page? --- ## Section 1 — Context ### 1.1 Overview | Item | Detail | |------|--------| | Campaign name | [name] | | Type | Launch / Seasonal / Awareness /
- Step 0 — Read context file
- Information gathering
- Section 1 — Context
- 1.1 Overview
- 1.2 Market situation
- 1.3 Lessons from previous campaigns
- Section 2 — Objectives
- 2.1 SMART goals
- 2.2 Detailed KPIs
- Section 3 — Target audience
- 3.1 Customer profile
- 3.2 Customer insight
- 3.3 Insight validation checklist
- Section 4 — Core message
What does the 02-campaign-brief-global skill do?
9-section campaign brief for global campaigns — context, objectives, target, message, creative, channels, timeline, deliverables, risks. Reads `.agents/product-marketing-context-global.md`. Universal framework, region-specific benchmarks via foundation skill. Trigger: 'campaign brief', 'creative brief', 'launch brief', 'product launch brief', 'global campaign'.
How do I install it?
Run `npx skills add minhnv0807/ai-business-skills --skill 02-campaign-brief-global --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From minhnv0807/ai-business-skills, a repository with 521 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.