02-brief-chien-dich
Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
Profile →npx skills add minhnv0807/ai-business-skills --skill 02-brief-chien-dich --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Brief Chien Dich --- ## Thu thap thong tin Hoi user toi da 4 cau truoc khi bat dau: 1. **Chien dich gi?** Ra mat san pham / Seasonal (Tet, 8/3) / Brand awareness / Clearance sale / Re-launch? 2. **Muc tieu chinh?** Tang doanh thu [so tien] / Tang follower [so luong] / Thu lead [so luong] / Brand awareness [reach muc tieu]? 3. **Ngan sach va thoi gian?** Tong ngan sach, thoi gian chien dich (bao nhieu tuan), ngay bat dau. 4. **Da co gi san?** Asset thuong hieu (logo, brand guide)? Testimonial/UGC? Data khach hang cu? Landing page? --- ### Khi dùng skill / repo khác | Tình huống | Use | |------------|-----| | Single TVC 1-page brief (1 clip, 1 channel mix) | **`opa-prd --mode=creative`** (OPA KIT) — 10-section lightweight | | Full campaign brief (multi-creative, multi-channel, 14-21 ngày) | **02-brief-chien-dich** (this skill) | | Content calendar dài hạn (3-6 tháng) | **`01-lich-noi-dung`** | | Ad copy actual text production | **`05-copy-quang-cao`** | | Workflow chain 7 skills launch campaign | **`campaign-launch`** workflow (workflows/vi/) | > Note: `opa-prd` ở OPA KIT focus 1-page brief lightweight cho fast handoff sang AI agents (Seedance, Kling, Claude). Skill này (`02-brief-
- Thu thap thong tin
- Khi dùng skill / repo khác
- Phan 1 — Context (Boi canh)
- 1.1 Tong quan
- 1.2 Tinh hinh thi truong
- 1.3 Bai hoc tu chien dich truoc
- Phan 2 — Objectives (Muc tieu)
- 2.1 Muc tieu SMART
- 2.2 KPI chi tiet
- Phan 3 — Target Audience (Doi tuong muc tieu)
- 3.1 Chan dung khach hang
- 3.2 Insight khach hang
- 3.3 Insight Validation Checklist
- Phan 4 — Core Message (Thong diep cot loi)
What does the 02-brief-chien-dich skill do?
Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
How do I install it?
Run `npx skills add minhnv0807/ai-business-skills --skill 02-brief-chien-dich --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From minhnv0807/ai-business-skills, a repository with 521 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.