

Pulld is a SaaS tool designed for collectors of mystery packs, providing real-time expected value (EV) tracking for packs from Courtyard.io and other platforms. It helps users make informed purchasing decisions by offering live odds tracking, calibrated EV ratios, and a pull history, allowing collectors to know if a pack is a good value before making a purchase. With features like a TradingView-style chart and +EV alerts, users can monitor the value of packs and receive notifications when the odds are favorable.
The platform tracks every pull and calibrates the real EV using decay-weighted av…
Pulld is revenue-stage with paying customers and a very lean cost structure — profit margin is 95%, which suggests operating overhead is minimal relative to revenue. That margin is a strong structural positive: if acquisition and retention improve, additional revenue could flow to the bottom line quickly. The product focus — real-time insights for digital trading-card marketplaces — is narrow and specialized, which helps with positioning but limits addressable market size unless the team broadens vertically or horizontally.
The numbers most concerning are the scale and momentum: monthly receipts are small ($300/$300) and recent growth is sharply negative (-47%). For a buyer or investor that raises the bar on demonstrated demand and retention before committing. For a founder, the combination of high margin and low revenue argues for doubling down on customer acquisition and retention or packaging the asset for an acquisition (consistent with the current for-sale status).
A judgment from project data — not a user review.