

Otter is an A/B testing software designed to measure revenue per variant rather than just clicks. This allows users to conduct split tests that display conversion rate, average order value (AOV), and revenue per visitor side by side, enabling businesses to make informed decisions on which changes to implement based on actual revenue impact. The platform aims to help teams ship the versions that contribute positively to their bottom line by highlighting when a variant may have a higher conversion rate but lower revenue per visitor, thereby providing a more comprehensive analysis of test results…