Sophie Secaf

Sophie Secaf is a creative strategist, consultant, and cultural researcher. Before founding Z1, Sophie worked as a political researcher in São Paulo and lead YONE, a branding company based in NYC. Secaf specializes in socio-cultural research, consumer insights and brand strategy. She is particularly interested in subcultures and consumer behavior. She is also the co-founder of YAGA festival, a festival focused in the international exchange of global subcultures and queer perspectives.