Unusual

Unusual is a company focused on helping brands market to AI agents, which are increasingly making buying decisions on behalf of consumers. As AI models gain prominence in the decision-making process, Unusual provides insights and strategies to ensure that brands are effectively positioned to appeal to this new audience. The company recognizes that AI agents, which have access to vast amounts of information and can analyze options deeply, require specific content and positioning to advocate for a brand successfully.

The core offering of Unusual revolves around conducting an AI brand perception…