Founders
Luis Felipe Franco
Founder
Founder and CEO of Vendah. With more than 13 years of entrepreneurship experience, created the biggest acceleration program in LATAM at Endeavor Brazil (Scale-up Endeavor). Ran growth for Sallve, a DTC beauty brand in Brazil. Passionate about what's new and how tech can transform real world problems. Actually living in São Paulo/Brazil.
Graduated in IR and entrepreneurship from the University of Southern California, I began my career in agencies managing large clients. Before founding Vendah, I was Endeavor Brazil's Director of Network Engagement, responsible for the sales and relations team with big corps and ambassadors of the organization. At Vendah, I am responsible for the experience of our resellers, guaranteeing they are hooked, motivated and our retention is high.
Co-founder and CTO of Vendah. I'm an engineering leader very passionate about building stuff, solving problems, designing systems and coding. Wrote my first dozen programs in 2001 at the age of 15. My work experience is broad from low-level embedded software to distributed systems; from startups (Vendah and BigoClub) to big tech (Amazon). Let's build the future and change the world!
As a co-founder and COO at Vendah, a platform connecting entrepreneurs and consumers, I bring a strong background in industrial engineering and a track record of successfully building and leading teams. Prior to Vendah, I co-founded Liv Up, where I was responsible for marketing and digital product development. I have also founded a software house that provided CTO and CPO services to startups and entrepreneurs.
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data as of Jun 9, 2026 · 06:51 AM
