GazeHawk

GazeHawk is a company that specializes in providing webcam-based eye tracking services, aiming to make this technology accessible to a wider range of businesses beyond just large corporations and expensive consultants. Their proprietary, patent-pending technology enables users to conduct eye tracking studies using standard webcams, allowing for insights into how visitors interact with webpages, advertisements, or images. This innovative approach significantly reduces costs associated with traditional eye tracking methods that typically require specialized hardware.