PlutoBa

PlutoBa is a platform designed to facilitate trustworthy partnerships between brands and creators in the influencer marketing space. It serves as an intelligence layer that allows both parties to vet each other before entering into collaborations. The primary product offering includes AI-powered assessments that analyze creators across seven dimensions, such as audience authenticity, engagement quality, and brand safety risk. This data-driven approach enables brands to make informed decisions about which creators to partner with, while also allowing creators to assess the brands reaching out t…