Path3

Path3 is a self-service platform designed specifically for B2B paid media buying and measurement. It offers a unified solution that enables businesses to take control of their advertising efforts across various channels. The platform aims to simplify the process of managing B2B ads, allowing users to iterate on their campaigns more quickly and effectively, thereby empowering them to own their advertising destiny.

The functionality of Path3 is built around several key processes. Users can define their target audiences by uploading contact or account lists, specifying job titles, and utilizing…