Lead-Centric is a software solution designed specifically for marketing agencies, providing them with a platform to create branded client portals that enhance client communication and retention. The primary product is a customizable agency portal where each client can access their own live lead tracking, real-time follow-ups, and deal visibility. This tool aims to eliminate the common frustration of clients questioning the value of services rendered by agencies, encapsulated in the phrase 'What am I paying you for?' by enabling clients to see their data firsthand without needing to request upd…