Divide

Divide is a fintech startup that offers a free Chrome extension designed to help users maximize their credit card rewards. The primary product is the Divide extension, which integrates seamlessly into the Chrome browser. It analyzes checkout pages and provides real-time recommendations on which credit card to use, based on the user's actual reward rates, credit utilization, and the nature of their purchase. This tool aims to eliminate the guesswork involved in selecting the optimal credit card at checkout, ensuring that users do not leave potential rewards unclaimed.