Turn gut feel into evidence-backed product decisions
Frank is a decision-making tool designed specifically for product managers (PMs) and founders, aimed at enhancing the quality of product decisions. Unlike traditional PM tools that often rely on scoring systems and subjective judgments, Frank positions itself as a thinking partner that helps users gather evidence, challenge their assumptions, and compare ideas systematically. The platform facilitates a structured approach to decision-making, allowing users to move from initial gut feelings to well-grounded convictions supported by data and insights.
The functionality of Frank is broken down i…