Founder of YC company Venuetastic (think Airbnb for venues) which ran from 2010-13. MIT and UCLA Anderson educated, I am a behavioral scientist with a track record of using actionable insights to optimize behavior change through products while maximizing company KPIs. Working with businesses, I use research, behavioral product/marketing audits, A/B test design, and existing behavioral science research to help Product, Sales, Operations, HR and Marketing teams achieve goals.